Rio Festival
La Riña unmasks
unscrupulous and violent elite in Brazil
The
première of "La Rinã" took place during the International Rio Film
Festival on September 27 and since then it has received a positive feedback
from the audience. The polemical new feature film by Marcelo Galvão (based on true facts) highlights the polemic
of bare knuckle fights in a playboy party where drugs and drinks are served on
silver trays. It is an action film with a dense drama and an ironic sense of
humor. Instead of showing typical poverty in Brazil, "La Riña"
unveils the opposite by unmasking a powerful and sick elite in Sao Paulo.
The plot consists of a
secret party thrown by ex-students from the American school who bet fortunes in
poor wrestlers confronting each other inside an empty swimming pool for a few
dollars. Jiu-Jitsu Black Belt Marcelo Galvão knows the ground and brought
professional MMA (Mixed-Martial Arts) wrestlers to the set, assuring realism in
the fights (i.e., the fights were real).
Business Approach
Galvão bets on the international market as fundamental ground for the creation of a film industry in Brazil. "La Riña" was shot in English to reach a wider global audience and improve its distribution potential. In addition, the script was developed taking into account the success of MMA abroad, mainly in the North-American and Japanese markets. The film is expected to profit, so it can finance Gatacine's next enterprise - "Colegas" (Colleagues), a poetic road movie with three actors with Down Syndrome budgeted at US$ 1.5 million.
Another strategic issue
regards Gatacinescola, school created by Marcelo Galvão inside Gatacine which
offers a three-month course to teach 12 students how to make a feature film. The
first group of pupils had the last part of classes in the set as direction
assistants, getting therefore practical experience. There are plans of
transforming this educational initiative behind “La Riña” production into TV
series. The whole backstage has been registered since October 2007 on the
official blog: www.rinhaofilme.com/news
It is worth highlighting
that "La Riña" received only private investments made by Gatacine. Instead
of depending on public grants or marketing budgets, Galvão and his partner
Rodrigo Tavares have been visionary and audacious to pave the way to create a
sustainable film industry in Brazil. Thus Gatacine demonstrates a
business-oriented approach in its creative endeavors: a feature film must
profit based on a sound financial planning to fund the next production also
independently. The solution consists of a common formula applied by all
industries translated into the Brazilian feature film reality.
New Festivals
After
its première in Rio de Janeiro, "La Riña" will be released in other
important film festivals in São Paulo (Sao Paulo International Film Festival),
Belo Horizonte, Salvador and Goiânia. Gatacine has submitted the film in
several other national and international festivals in order to promote the
film among distributors, press
and audience.
Get to know more
For further information, please
contact: Aleksandra Zakartchouk (alek@gatacine.com.br)